Fair trade marketing - an ethical edge
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Language
en
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Review Status
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Open Access
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Full item pageCitation
CTA. 2002. Fair trade marketing - an ethical edge. Rural Radio Resource Pack 02/2. Wageningen, The Netherlands: CTA.
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Abstract/Description
Honey Care Africa is a company based in Kenya which in the last two years has won numerous awards for its development work with small-scale, rural beekeepers. The company?s marketing strategy has focussed on having a good quality, attractively labelled product, but it is also aware that being a ?Fair Trade? producer also helps to attract customers.